Home
Recents
Shortcuts
Folders
Skip to content
Gallery
The ultimate OKR toolkit for product marketers by Product Marketing Alliance
The ultimate OKR toolkit for product marketers
Go-to-Market
Sales enablement
Lead/demand-gen
Product adoption
Data
Share
Explore
Sales enablement

icon picker
Asset utilisation

Track how often battlecards, sales one-pagers, case studies, demo videos, etc. are being utilised by your sales team.

Questions for your sales team

Which assets help you the most?
How many times have the assets made a prospect consider us more favourably against a competitor?
How can we improve these assets?
Which three areas do you need the most help with?
Assets
Asset name
Metric to track
Value
Battlecard
Usage per quarter by sales reps
5 / quarter
Sales one-pager
Percentage of 1st calls where sales rep used this one-pager led to a 2nd call?
15%
Case study
Conversion rate from MQL so SQL after marketing utilised case study
20%
Demo video
Usage per quarter by SDRs
25 / quarter
There are no rows in this table
⁠
Add Asset utilisation your OKRs
Objective
Key Result
Owner(s)
Time frame
Progress
MQL to SQL conversion rate = 25%
No results from filter
⁠

⁠

👉 Next:
Sales confidence
⁠
⁠

⁠
Want to print your doc?
This is not the way.
Try clicking the ⋯ next to your doc name or using a keyboard shortcut (
CtrlP
) instead.