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Adam Nash's 3-Bucket Product Planning Guide
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Metrics Movers

Typically, very few features are actually metrics movers. Know which ones they are ahead of time, because in the end, the judgment of whether your product or roadmap succeeded or failed will rest on the evaluation of the metrics.
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For each roadmap item, choose the metric that the issue is moving 👇

Metric Movers
Issue
Metric
Metric Category
Add one-click checkout option to shopping cart
Revenue
Conduct 30 customer interviews
Growth
SEO optimization
Growth
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Metrics
Category
Metric
Revenue
$20M ARR
Growth
Improve onboarding retention by 10%
Growth
5,000 mobile app store downloads
Engagement
Increase DAU/MAU by 1%
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